Guidebook for Bendigo
Food Scene
Open 7 days, Corner Store is the perfect place for a breakfast meeting, lingering lunch, after work pick-me-up or a lazy weekend brunch.
For those with children, we have an enclosed backyard and kids menu, so you can relax and enjoy your coffee or sneaky craft beer.
7:30am-6pm weekdays and 8am-4pm weekends.
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Bendigo Corner Store Cafe
305 View StOpen 7 days, Corner Store is the perfect place for a breakfast meeting, lingering lunch, after work pick-me-up or a lazy weekend brunch.
For those with children, we have an enclosed backyard and kids menu, so you can relax and enjoy your coffee or sneaky craft beer.
7:30am-6pm weekdays and 8am-4pm weekends.
In the heart of the arts precinct sharing the street with The Capital Theatre, The Bendigo Art Gallery and a host of eclectic stores is Borchelli Ristorante. A small Italian inspired eatery offering quality dining at reasonable prices with exceptional service and barista coffee.
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Borchelli Ristorante
105 View StIn the heart of the arts precinct sharing the street with The Capital Theatre, The Bendigo Art Gallery and a host of eclectic stores is Borchelli Ristorante. A small Italian inspired eatery offering quality dining at reasonable prices with exceptional service and barista coffee.
Located right in the heart of the Bendigo CBD, overlooking Bendigo’s famous Alexandra Fountain and Rosalind Park, the Bendigo restaurant is housed in the historic National Bank building which features original stone clad vaults, high ceilings and large arched windows. Inside Finn and Ben have created a fresh, modern and casual restaurant, enhancing the sophistication of the existing structure.
Finn’s many years of wine and restaurant service experience and Ben’s extraordinarily diverse cooking style come together to create a venue offering guests seriously great service, cuisine with artistic flair, bold flavors and ever-changing choices. They lead a charismatic team, who are well-informed,
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Rocks on Rosalind
12 View StLocated right in the heart of the Bendigo CBD, overlooking Bendigo’s famous Alexandra Fountain and Rosalind Park, the Bendigo restaurant is housed in the historic National Bank building which features original stone clad vaults, high ceilings and large arched windows. Inside Finn and Ben have created a fresh, modern and casual restaurant, enhancing the sophistication of the existing structure.
Finn’s many years of wine and restaurant service experience and Ben’s extraordinarily diverse cooking style come together to create a venue offering guests seriously great service, cuisine with artistic flair, bold flavors and ever-changing choices. They lead a charismatic team, who are well-informed,
Nestled under a chic black awning on Queen Street in the heart of Bendigo’s bustling CBD district awaits Masons of Bendigo – a modern, sophisticated restaurant with a welcoming relaxed ambience. First opened on March 26 2012, husband and wife chef team Nick and Sonia Anthony have carved out a unique place in Bendigo’s increasingly vibrant culinary scene. Providing lunch and dinner service 5 days a week, like a great Bordeaux, Masons of Bendigo is a unique expression of its location, its environment and the people.
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Masons of Bendigo
25 Queen StNestled under a chic black awning on Queen Street in the heart of Bendigo’s bustling CBD district awaits Masons of Bendigo – a modern, sophisticated restaurant with a welcoming relaxed ambience. First opened on March 26 2012, husband and wife chef team Nick and Sonia Anthony have carved out a unique place in Bendigo’s increasingly vibrant culinary scene. Providing lunch and dinner service 5 days a week, like a great Bordeaux, Masons of Bendigo is a unique expression of its location, its environment and the people.
GPO offers relaxed dining with attentive service and a cool vibe.
Our modern Mediterranean menu is filled with delicious food cooked by our talented chefs. We use only the best quality ingredients proudly supporting local businesses and suppliers.
At GPO you will find a range of different selections and styles to suit your very own personal liking.
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GPO Bendigo
60-64 Pall MallGPO offers relaxed dining with attentive service and a cool vibe.
Our modern Mediterranean menu is filled with delicious food cooked by our talented chefs. We use only the best quality ingredients proudly supporting local businesses and suppliers.
At GPO you will find a range of different selections and styles to suit your very own personal liking.
Jojoes is a fast paced, family-friendly restaurant in the heart of Bendigo. We serve freshly cooked pizza, pasta and more at our restaurant or can deliver takeaway straight to your doorstep.
Come in for a midweek lunch express meal or enjoy dinner and a movie Sunday-Thursday.
If you're family conscious, children dine free between 5pm-7pm every day when ordering from our Kids Choice Menu. Table must be vacated by 7pm.
Jojoes Pizza Bar & Restaurant
4 High StJojoes is a fast paced, family-friendly restaurant in the heart of Bendigo. We serve freshly cooked pizza, pasta and more at our restaurant or can deliver takeaway straight to your doorstep.
Come in for a midweek lunch express meal or enjoy dinner and a movie Sunday-Thursday.
If you're family conscious, children dine free between 5pm-7pm every day when ordering from our Kids Choice Menu. Table must be vacated by 7pm.
Bunja Thai has a range of authentic Thai dishes. Our chefs are highly skilled in Thai culinary practices and will make you a meal you will keep coming back for.
Historical Bank Building.
Bunja Thai is located in a heritage listed bank, built in 1887, Bendigo, Victoria. Vaulted ceilings, bank vault/wine cellar and Vahland splendor.
Enjoy our great $12 lunch special available Mon-Fri from 12pm!
Each weekday lunch we feature a stirfry and curry with rice and roti for just $12!
As an extra option to tempt your taste buds, try our 2 course $20 lunch special which includes a special entree of the day.
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Bunja Thai Restaurant
32 Pall MallBunja Thai has a range of authentic Thai dishes. Our chefs are highly skilled in Thai culinary practices and will make you a meal you will keep coming back for.
Historical Bank Building.
Bunja Thai is located in a heritage listed bank, built in 1887, Bendigo, Victoria. Vaulted ceilings, bank vault/wine cellar and Vahland splendor.
Enjoy our great $12 lunch special available Mon-Fri from 12pm!
Each weekday lunch we feature a stirfry and curry with rice and roti for just $12!
As an extra option to tempt your taste buds, try our 2 course $20 lunch special which includes a special entree of the day.
Pam and Bobby will really look after you and if you are feeling adventurous, Bobby will create something exciting for you, blending old traditional-style cooking with a gentle marriage of culinary influences from Asia and Australia. The unique cuisine consists of their own recipes made from only the best fresh ingredients, with seasonal produce locally sourced, from emu, kangaroo, crocodile to King Island beef and La-Ionica Chemical free chicken. The menu also extends from mild nyonya dishes to very spicy Thai coconut curries and Malay Sambals. To compliment these wonderful dishes, there are over 150 wines with a special highlight of local Bendigo and Heathcote Shiraz.
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Malayan Orchid Restaurant - no longer BYO, now fully licensed
157 View StreetPam and Bobby will really look after you and if you are feeling adventurous, Bobby will create something exciting for you, blending old traditional-style cooking with a gentle marriage of culinary influences from Asia and Australia. The unique cuisine consists of their own recipes made from only the best fresh ingredients, with seasonal produce locally sourced, from emu, kangaroo, crocodile to King Island beef and La-Ionica Chemical free chicken. The menu also extends from mild nyonya dishes to very spicy Thai coconut curries and Malay Sambals. To compliment these wonderful dishes, there are over 150 wines with a special highlight of local Bendigo and Heathcote Shiraz.
Drinks & Nightlife
Having served Bendigo since 1887, the Rifle Brigade, or the Gun Club for locals, has in recent years been restored to its former glory. Thirsty? Hungry? Something to celebrate? or Meet in private? We have got the drinks, the food and the facilities for you to enjoy. Come and see it for yourself, you will not be disappointed!
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The Rifle Brigade Hotel
137 View StHaving served Bendigo since 1887, the Rifle Brigade, or the Gun Club for locals, has in recent years been restored to its former glory. Thirsty? Hungry? Something to celebrate? or Meet in private? We have got the drinks, the food and the facilities for you to enjoy. Come and see it for yourself, you will not be disappointed!
The Old Boundary Hotel is located on Milroy Street. Having been renovated inside it features a warm red brick interior with mining and gold rush memorabilia. Large red gum timber bars accompanied by high back stools await the thirsty ones. A variety of ales, both heavy and light are on tap.
Open gas fires feature in both the bar and the lounge. Friendly staff will welcome you on arrival at the Old Boundary Hotel Lounge which is a separate area from the bar and is also open 7 days a week. A feature of the Hotel is at the back where you can be seated in the Terrace. This area is more relaxed and during the day the sun streams through the windows. In the evening the garden comes to light.
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Boundary Hotel
2 Milroy StThe Old Boundary Hotel is located on Milroy Street. Having been renovated inside it features a warm red brick interior with mining and gold rush memorabilia. Large red gum timber bars accompanied by high back stools await the thirsty ones. A variety of ales, both heavy and light are on tap.
Open gas fires feature in both the bar and the lounge. Friendly staff will welcome you on arrival at the Old Boundary Hotel Lounge which is a separate area from the bar and is also open 7 days a week. A feature of the Hotel is at the back where you can be seated in the Terrace. This area is more relaxed and during the day the sun streams through the windows. In the evening the garden comes to light.
Sightseeing
No other Australian city which closed its tramway system left track, trams and a depot behind in the manner that Bendigo did and this enables us to create a picture of the past for our visitors. Whether enjoying a Vintage Talking Tram Tour or taking our guided Depot and Workshop tour, a visit to Bendigo Tramways drives home the significance of how Bendigo has developed as a city, and the role Bendigo Tramways has played in that development.
Over the years, we have even attracted such dignitaries as HRH Prince Charles, who visited Bendigo in 1974 and took Bendigo Birney Tram No. 30 for a drive. Today, Bendigo Tramways is Australasia's largest tourist tramway and welcomes over 40,000 visitor
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Bendigo Tramways
1 Tramways AveNo other Australian city which closed its tramway system left track, trams and a depot behind in the manner that Bendigo did and this enables us to create a picture of the past for our visitors. Whether enjoying a Vintage Talking Tram Tour or taking our guided Depot and Workshop tour, a visit to Bendigo Tramways drives home the significance of how Bendigo has developed as a city, and the role Bendigo Tramways has played in that development.
Over the years, we have even attracted such dignitaries as HRH Prince Charles, who visited Bendigo in 1974 and took Bendigo Birney Tram No. 30 for a drive. Today, Bendigo Tramways is Australasia's largest tourist tramway and welcomes over 40,000 visitor
At Bendigo’s Central Deborah Gold Mine you can explore the hidden underground tunnels of a real gold mine that operated during the gold rush boom of the 1900s. Descending to the depths of Bendigo, you are sure to catch gold fever on the famous Mine Experience Tour (61 metres underground), the exciting Underground Adventure Tour (85 metres underground) or Australia’s deepest underground mine tour, Nine Levels of Darkness (228 metres underground). Central Deborah Gold Mine was awarded Victoria’s Heritage and Cultural Attraction of the Year in 2011, 2012 and 2013.
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Central Deborah Gold Mine
76 Violet StAt Bendigo’s Central Deborah Gold Mine you can explore the hidden underground tunnels of a real gold mine that operated during the gold rush boom of the 1900s. Descending to the depths of Bendigo, you are sure to catch gold fever on the famous Mine Experience Tour (61 metres underground), the exciting Underground Adventure Tour (85 metres underground) or Australia’s deepest underground mine tour, Nine Levels of Darkness (228 metres underground). Central Deborah Gold Mine was awarded Victoria’s Heritage and Cultural Attraction of the Year in 2011, 2012 and 2013.
Alexandra Fountain is regarded as one of Bendigo, Victoria, Australia's most prominent landmarks and monuments. It is located in Bendigo's "Charing Cross", the intersection of View Street and Pall Mall. Charing Cross effectively stands at the centre of the city and is one of Bendigo's busiest and most prominent intersections. The fountain stands opposite to the main entrance of Rosalind Park.The fountain was designed by W. C. Vahland; it was named in honour of Alexandra, Princess of Wales and the grand opening (5 July 1881) was attended by her sons Prince Albert and Prince George. It is the largest and most ornate municipal fountain in regional Victoria, standing at 28 feet (8.5 m) high.
Alexandra Fountain
Charing CrossAlexandra Fountain is regarded as one of Bendigo, Victoria, Australia's most prominent landmarks and monuments. It is located in Bendigo's "Charing Cross", the intersection of View Street and Pall Mall. Charing Cross effectively stands at the centre of the city and is one of Bendigo's busiest and most prominent intersections. The fountain stands opposite to the main entrance of Rosalind Park.The fountain was designed by W. C. Vahland; it was named in honour of Alexandra, Princess of Wales and the grand opening (5 July 1881) was attended by her sons Prince Albert and Prince George. It is the largest and most ornate municipal fountain in regional Victoria, standing at 28 feet (8.5 m) high.
Chinese heritage is an integral part of Bendigo. From the goldrush to the present day, the Bendigo Chinese community has influenced the proud history of Bendigo – from its traditions of charitable works for local hospitals to its spectacular displays in the Bendigo Easter Fair.
Born of the long association with the people of the region, the Bendigo Chinese Association is proud to present the Golden Dragon Museum – a living history of the Chinese people of Bendigo from the goldrush of the 1850’s to the present day. Having become the hub of Chinese cultural activity in Australia, the museum allows visitors to experience first hand Chinese arts and crafts.
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Gullinn dreki safnið
11 Bridge StChinese heritage is an integral part of Bendigo. From the goldrush to the present day, the Bendigo Chinese community has influenced the proud history of Bendigo – from its traditions of charitable works for local hospitals to its spectacular displays in the Bendigo Easter Fair.
Born of the long association with the people of the region, the Bendigo Chinese Association is proud to present the Golden Dragon Museum – a living history of the Chinese people of Bendigo from the goldrush of the 1850’s to the present day. Having become the hub of Chinese cultural activity in Australia, the museum allows visitors to experience first hand Chinese arts and crafts.
Parks & Nature
The whole family will adore beautiful Rosalind Park – 60 acres of grassy open spaces, lush leafy trees, a fabulous playground, ornate statues, an historic conservatory, a fernery and beautiful old gardens to explore. Conveniently located on the edge of the CBD – perfect for a break from shopping.
Rosalind Park was the site of the Government Camp of the 1850s and so became the focus of public life and administration. Prior to 1851 the area we now call Rosalind Park was a grassy woodland with large River Red Gums (Eucalyptus camaldulensis) lining the creek that was a chain of deep permanent fresh water pools. The creek would have been an important source of food and water for the Dja Dja Wrun
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Rosalind Park
30 Gaol RdThe whole family will adore beautiful Rosalind Park – 60 acres of grassy open spaces, lush leafy trees, a fabulous playground, ornate statues, an historic conservatory, a fernery and beautiful old gardens to explore. Conveniently located on the edge of the CBD – perfect for a break from shopping.
Rosalind Park was the site of the Government Camp of the 1850s and so became the focus of public life and administration. Prior to 1851 the area we now call Rosalind Park was a grassy woodland with large River Red Gums (Eucalyptus camaldulensis) lining the creek that was a chain of deep permanent fresh water pools. The creek would have been an important source of food and water for the Dja Dja Wrun
Lake Weeroona is the jewel in Bendigo’s crown. This beautiful ornamental lake and reserve, set on 18 hectares, was transformed from a dusty mining area in the 1870s. Take a walk around the picturesque lake, enjoy a coffee, a heart warming meal or a delicious homemade gelato. The kids will love the amazing playground and the wide open space to burn off some energy. To make the visit even more exciting, catch a vintage tram from the city centre to the lake.
Things to Do at Lake Weeroona: Walk, jog or cycle around the lake – a 20 minute leisurely walk (approx), Playground, Catch a tram from the CBD, 10 minute walk from the CBD
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Weeroona Lake Playground
Lake Weeroona is the jewel in Bendigo’s crown. This beautiful ornamental lake and reserve, set on 18 hectares, was transformed from a dusty mining area in the 1870s. Take a walk around the picturesque lake, enjoy a coffee, a heart warming meal or a delicious homemade gelato. The kids will love the amazing playground and the wide open space to burn off some energy. To make the visit even more exciting, catch a vintage tram from the city centre to the lake.
Things to Do at Lake Weeroona: Walk, jog or cycle around the lake – a 20 minute leisurely walk (approx), Playground, Catch a tram from the CBD, 10 minute walk from the CBD
Arts & Culture
The Bendigo Art Gallery was founded in 1887 and is one of Australia’s oldest and largest regional art galleries. The Gallery's collection is extensive, with an emphasis on 19th century European art and Australian art from the 1800's, alongside a strong collection of contemporary Australian art. The collection includes painting, sculpture, ceramics, decorative arts, photography, works on paper, and Australian art, including work by artists such as Patricia Piccinini, Bill Henson, Dale Frank, Jan Nelson, Fiona Hall, Emily Kame Kngwarreye, Kit Webster, and Ben Armstrong. Over the last decade, Bendigo Art Gallery has cemented its reputation for presenting innovative international exhibitions.
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Bendigo Listasafn
42 View StThe Bendigo Art Gallery was founded in 1887 and is one of Australia’s oldest and largest regional art galleries. The Gallery's collection is extensive, with an emphasis on 19th century European art and Australian art from the 1800's, alongside a strong collection of contemporary Australian art. The collection includes painting, sculpture, ceramics, decorative arts, photography, works on paper, and Australian art, including work by artists such as Patricia Piccinini, Bill Henson, Dale Frank, Jan Nelson, Fiona Hall, Emily Kame Kngwarreye, Kit Webster, and Ben Armstrong. Over the last decade, Bendigo Art Gallery has cemented its reputation for presenting innovative international exhibitions.
The Capital is Bendigo’s performing arts theatre and is situated at 50 View St; Phone: (03) 5434 6100. In January 2018, Arena Theatre Company relocated from Melbourne to Bendigo, becoming the first company-in-residence at The Engine Room.
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The Capital
50 View StThe Capital is Bendigo’s performing arts theatre and is situated at 50 View St; Phone: (03) 5434 6100. In January 2018, Arena Theatre Company relocated from Melbourne to Bendigo, becoming the first company-in-residence at The Engine Room.
Ulumbarra Theatre is at 10 Gaol Rd; it is a modern setup offering a broad range of performances, from theatre to music, opera, and comedy.
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Ulumbarra Theatre
10 Gaol RdUlumbarra Theatre is at 10 Gaol Rd; it is a modern setup offering a broad range of performances, from theatre to music, opera, and comedy.
Essentials
At only 1.6 km from Coppin Cottage, it is a 15 minute walk or 5 minute drive, making it our closest supermarket.
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Coles Bendigo
Myers StreetAt only 1.6 km from Coppin Cottage, it is a 15 minute walk or 5 minute drive, making it our closest supermarket.
Aldi has 4 stores in Bendigo: Strathdale, Epsom, Eaglehawk and Kangaroo Flat. Strathdale is the closest at 5 km away, or an 8 minute drive.
ALDI Strathdale
92 Edwards RdAldi has 4 stores in Bendigo: Strathdale, Epsom, Eaglehawk and Kangaroo Flat. Strathdale is the closest at 5 km away, or an 8 minute drive.
The closest Woolworths supermarket is 3 km away or a 20 minute walk up View Street then in to Bendigo Marketplace.
Woolworths Bendigo Market Place
120 Mitchell StThe closest Woolworths supermarket is 3 km away or a 20 minute walk up View Street then in to Bendigo Marketplace.
The UFS pharmacy is our closest chemist as it is a 2 minute walk away at the corner of View and Barnard Streets. It is very convenient as it is now open 24/7. There is a nurse on call during certain hours.
Bendigo UFS View St Pharmacy
Barnard StreetThe UFS pharmacy is our closest chemist as it is a 2 minute walk away at the corner of View and Barnard Streets. It is very convenient as it is now open 24/7. There is a nurse on call during certain hours.
Your nearest Chemist Warehouse can be found by either walking or driving down View Street so it is about 4 blocks away, or 1 km.
Chemist Warehouse Bendigo
138 Mollison StreetYour nearest Chemist Warehouse can be found by either walking or driving down View Street so it is about 4 blocks away, or 1 km.
The Bendigo Chiropractic Centre is the longest established chiropractic clinic in Bendigo. It has forged a reputation for excellence in delivering gentle and effective chiropractic care for over forty years. Their chiropractors are committed to the refinement of technique, skills and practice., aiming to increase health and wellbeing by restoring and maintaining the relationship between the brain and body.
Centrally located in the heart of Bendigo, it's a stone's throw from the fountain and facing Rosalind Park in one of Bendigo’s oldest buildings, in the arts precinct of town. They are found next door to Aussie Disposals and patient parking is located behind the building.
Bendigo Chiropractic
27 View StThe Bendigo Chiropractic Centre is the longest established chiropractic clinic in Bendigo. It has forged a reputation for excellence in delivering gentle and effective chiropractic care for over forty years. Their chiropractors are committed to the refinement of technique, skills and practice., aiming to increase health and wellbeing by restoring and maintaining the relationship between the brain and body.
Centrally located in the heart of Bendigo, it's a stone's throw from the fountain and facing Rosalind Park in one of Bendigo’s oldest buildings, in the arts precinct of town. They are found next door to Aussie Disposals and patient parking is located behind the building.
A one-stop health care service in an exciting new purpose-designed building. A culture of multi-professional practice, learning and teaching in the heart of Bendigo’s health education and research precinct.
Services include a GP clinic, same-day appointments for patients unable to get an appointment elsewhere, and preventative and ongoing care for patients with complex and chronic illnesses.
Bendigo Primary Care Centre
123 Arnold StreetA one-stop health care service in an exciting new purpose-designed building. A culture of multi-professional practice, learning and teaching in the heart of Bendigo’s health education and research precinct.
Services include a GP clinic, same-day appointments for patients unable to get an appointment elsewhere, and preventative and ongoing care for patients with complex and chronic illnesses.
The clinic offers a broad spectrum of Medical and Allied Health services for patients presenting with sport related injuries. Our Specialist practitioners cover Sports Medicine, Orthopaedic Surgery, General Surgery and Rheumatology. Our Allied Health team include sports and chronic injury Physiotherapists, Hand therapists and Podiatry. BOSM has recently introduced a Rapid Access Pathway (RAP) with the intention of providing early assessment, investigation and treatment for patients with new injuries. Patients can be referred to the RAP clinic by their GP or self present without a referral and be seen by one of our primary assessment practitioners.
Bendigo Orthopaedic Sports Medicine Clinic
176 Barnard StThe clinic offers a broad spectrum of Medical and Allied Health services for patients presenting with sport related injuries. Our Specialist practitioners cover Sports Medicine, Orthopaedic Surgery, General Surgery and Rheumatology. Our Allied Health team include sports and chronic injury Physiotherapists, Hand therapists and Podiatry. BOSM has recently introduced a Rapid Access Pathway (RAP) with the intention of providing early assessment, investigation and treatment for patients with new injuries. Patients can be referred to the RAP clinic by their GP or self present without a referral and be seen by one of our primary assessment practitioners.
If you have a medical emergency, phone 000 and request an ambulance. You can also attend the Emergency Department at Bendigo Health, 100 Barnard St (about 4 blocks away). The ED is located at the back of the hospital in Drought Street. Phone: 5454 8100
Bendigo Health
100 Barnard StIf you have a medical emergency, phone 000 and request an ambulance. You can also attend the Emergency Department at Bendigo Health, 100 Barnard St (about 4 blocks away). The ED is located at the back of the hospital in Drought Street. Phone: 5454 8100
Shopping
Bendigo Marketplace is anchored by Woolworths and Big W and supported by over 95 specialty stores. The centre is located in the heart of Bendigo along Mitchell Street.
The retail mix of the centre includes everyday fashion, lifestyle, services, home wares, general retail, fresh food and takeaway food, with a solid blend of national and local operators.
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Bendigo Marketplace
120 Mitchell StBendigo Marketplace is anchored by Woolworths and Big W and supported by over 95 specialty stores. The centre is located in the heart of Bendigo along Mitchell Street.
The retail mix of the centre includes everyday fashion, lifestyle, services, home wares, general retail, fresh food and takeaway food, with a solid blend of national and local operators.
Myer began in Bendigo!
Sidney Myer and his brother Elcon worked briefly at a drapery store in Melbourne's Flinders Lane before opening the first MYER store in Bendigo (1900). The brothers continued to prosper, opening another Bendigo store in 1908. Myer's inventive advertising and exciting promotions acted as a major drawcard, increasing customer loyalty.
By 1911 Sidney had bought the long established drapery business Wright and Neil in Bourke St, Melbourne. After purchasing a number of the adjoining properties, he established a department store on the site, which he called The Myer Emporium. This store continues to trade today as the flagship in the Myer department store chain.
Myer Bendigo
38 Pall MallMyer began in Bendigo!
Sidney Myer and his brother Elcon worked briefly at a drapery store in Melbourne's Flinders Lane before opening the first MYER store in Bendigo (1900). The brothers continued to prosper, opening another Bendigo store in 1908. Myer's inventive advertising and exciting promotions acted as a major drawcard, increasing customer loyalty.
By 1911 Sidney had bought the long established drapery business Wright and Neil in Bourke St, Melbourne. After purchasing a number of the adjoining properties, he established a department store on the site, which he called The Myer Emporium. This store continues to trade today as the flagship in the Myer department store chain.